Analytics & Benchmarks

TikTok gives you a lot of metrics and very little interpretation. These guides tell you which numbers predict growth, what counts as good for your size, and how to audit yourself.

• TikTok Analytics Explained: The 3 Numbers That Matter (and 10 That Don't)

  Stop obsessing over vanity metrics. Learn the three numbers that define your TikTok growth in 2026.

• How Many Views Is "Good" on TikTok? Benchmarks by Account Size

  Learn the real benchmarks for average TikTok views based on your account size and niche.

• What Is a Good Engagement Rate on TikTok? Real Numbers by Niche

  Learn how to interpret your TikTok engagement rate and why industry averages are often misleading.

• Your Median Views: The One Metric That Tells You If You're Growing

  Discover why median views on TikTok are the only metric that matters for your channel's health.

• Watch Time vs Views: What TikTok Actually Optimizes For

  Discover why TikTok watch time is the only metric that truly drives your account growth.

• How to Audit Your Own TikTok Account in 15 Minutes (Free Framework)

  Stop guessing your performance. Use this 15-minute framework to conduct a professional TikTok account audit.